How a Business Broker Can Maximise Your Sale Price: A Case Study

You’ve spent years - maybe even decades - building a successful business, so of course you hope all your hard work will pay off when it comes time to sell it. However, it doesn’t always work out that way for people who try to sell their business themselves.

Getting the best price for your business isn’t easy, especially without the marketing, networks and expertise that a business broker provides.

Here is an example from our brokers that illustrate how a business broker can help you achieve a much better sale price for your business. 

Achieving a much higher sale price

Peter and Terri* owned a successful hire and services business, having built it up over a number of years. Feeling they had got the business to a good point, they decided it would be a good time to sell it to maximise their investment.

They went to market themselves to sell the business and received an offer of about $4 million - not quite as much as they’d hoped for, but it was acceptable. However, the buyer decided not to go through with the sale, so Peter and Terri went back to the drawing board.

Frustrated with how their sale attempt turned out, they reached out to Barker Business Brokerage to see if we could help. One of our brokers worked with the couple to come up with an effective marketing strategy to target the right buyers.

The strategy worked, and Peter and Terri eventually sold their business for $5.4 million, a significant increase on what they had previously accepted.

This shows the power of a using a business broker to extract more value when it comes to selling your business.

Business brokers understand the market and how to get the right buyers at the table.

They also use their negotiation skills to work with buyers and sellers to work through the terms of the deal, dealing with any issues to ensure a successful sale.

*Names have been changed.

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